Digit
Hello Digit is a financial technology company that offers a personal finance management app that uses an algorithm to help users save money automatically
Brand Designer • Mar 2017 - Oct 2021
As one of Digit’s earliest employees, I took the initiative to build and manage the company’s social media presence from scratch, growing our Instagram following to 30k. As Digit transitioned from a text-based tool to a full-fledged finance app, I became the sole creative designer for Growth Marketing, overseeing all external freelancers and agencies. I led impactful projects like the Digit Brand Ambassador Program with over 30 influencers, created the 'Camp Digit' retreat brand, launched the first Engineering Blog to boost recruiting, and developed top-performing ad creatives that drove a 300% increase across 12 channels

I led the design for our annual Camp Digit retreat, conceptualizing and naming the event while handling all aspects of branding and swag design for three consecutive years.










































